SONIC POWERSPORTS SHATTERS SALES RECORDS AT THE 85TH STURGIS MOTORCYCLE RALLY

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the largest automotive and powersports retailers in the United States, today announced record-breaking performance at the 85th Annual Sturgis Motorcycle Rally. Across its five Harley-Davidson dealerships in the Black Hills, including the flagship Sturgis Harley-Davidson and Black Hills Harley-Davidson, Sonic Powersports delivered historic results in motorcycle sales, parts, service and rider engagement.

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