81% of Gen Z report wishing it was easier to disconnect from digital devices

New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement

SUSSEX, Wis., May 13, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll today announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for more in-real-life (IRL) brand experiences. The report, titled "The Return of Touch," shows consumer values rebalancing toward physical, tangible connections and the benefits to brands.

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