Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake

Audience builder extracts highly targeted, resilient audiences, now even faster

SUSSEX, Wis., Oct. 9, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, is rolling out natural language prompting capabilities for its proprietary Audience Builder platform. The new feature, powered by Snowflake's Cortex AI platform, accelerates Quad's ability to create sophisticated audience segments using simple conversational commands instead of complex queries.

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