Nogin Survey Reveals Key Online Shopping Trends in Advance of the 2023 Holiday Shopping Season

TUSTIN, Calif., Oct. 12, 2023 (GLOBE NEWSWIRE) -- Nogin (Nasdaq: NOGN), a pioneer in Commerce-as-a-Service ("CaaS"), today announced the results of its survey examining online shopping trends and preferences. The survey, conducted online by The Harris Poll on behalf of Nogin, polled over 2,000 U.S. adults aged 18 and older. The survey shows that a significant majority of Americans are active online shoppers with 96% having made online purchases in the past year, and 26% having made an online purchase in the past 24 hours. The data underscores the importance of various incentives in driving online purchases, with free shipping (81%) and discounts (68%) topping the list of what inspires online shoppers to make purchases. The findings also highlight the growing significance of personalized experiences, with 20% of online shoppers saying they are inspired by personalized promotional emails and 17% by personalized brand recommendations.

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