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Innovative Eyewear Partners with Smartech to Showcase Reebok Smart Eyewear at Smartech's New Flagship Opening in Times Square

Provided By PR Newswire

Last update: Jun 20, 2025

MIAMI, June 20, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce it is partnering with Smartech Retail Group, the operator of impressive tech departments in some of the world's most famous department stores. Central to the partnership will be the showcasing of the Reebok Powered by Lucyd collection among other innovative consumer electronics brands such as Sonos and Segway. The showcase will launch July 22, 2025 at the new Smartech location in New York City.

Read more at prnewswire.com

INNOVATIVE EYEWEAR INC

NASDAQ:LUCY (7/11/2025, 8:00:00 PM)

After market: 2.14 +0.02 (+0.94%)

2.12

-0.01 (-0.47%)



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