Lifeist’s Mikra Cellular Sciences Targets Athletes Through Strategic Partnership with the ASICS Runkeeper app and Race Roster

TORONTO, July 31, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0) announced a strategic partnership signed May 26, 2025 between its wholly owned subsidiary Mikra Cellular Sciences and two leading fitness platforms: the globally recognized ASICS Runkeeper app and premier North American race registration platform Race Roster. This collaboration represents a significant milestone in Mikra's Mind-First Movement by directly engaging athletes actively seeking mental clarity, focus, and endurance to enhance overall performance.

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