Kirkland's, Inc. to Rebrand as The Brand House Collective, Inc. Accelerating Brand Conversions Utilizing Bed Bath & Beyond, Overstock, buybuy Baby

Announces Changes to the Board of Directors

NASHVILLE, Tenn., June 17, 2025 /PRNewswire/ -- Kirkland's, Inc. (Nasdaq: KIRK) (the "Company") today announced plans to rebrand and change its corporate name from Kirkland's Inc. to The Brand House Collective, Inc. ("The Brand House Collective") reflecting the Company's transformation into a multi-brand merchandising, supply chain and retail operator leading the brick & mortar vision and strategy for Kirkland's Home along with Beyond, Inc.'s ("Beyond") growing portfolio of iconic home and family brands, inclusive of Bed Bath & Beyond, Overstock, buybuy Baby.

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