CHEEZ-IT® REINVENTS SNACKING WITH ALL-NEW CHEEZ-IT CRUNCH: DELIVERING MAX CRUNCH AND BOLD FLAVOR LIKE NEVER BEFORE

Provided By PR Newswire

Last update: Sep 8, 2025

The brand's biggest innovation in three years is perfectly designed to deliver a flavor-forward, crunchy snacking experience

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CHICAGO, Sept. 8, 2025 /PRNewswire/ -- See It. Taste It. Crunch It. Cheez-It^® is unleashing its biggest innovation in three years, something unlike anything fans have ever crunched before. Enter Cheez-It Crunch, a bold new snack lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite.