Jeffs’ Brands: Fort Technology Announces a CAD 5 Million Private Placement of Convertible Debenture Representing a Valuation of Approximately CAD 27 million

Tel Aviv, Israel, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced that on August 12, 2025, Fort Technology Inc. (“Fort”) (TSXV: FORT), a company listed on the TSX Venture Exchange, in which Jeffs’ Brands holds a 75.02% equity stake, has entered into a private placement of convertible debentures (the “Convertible Debentures”) for gross proceeds of up to CAD 5 million (the “Private Placement”). The Convertible Debentures will mature on the date that is 2 years from the date of issuance (the “Maturity Date”) and will bear interest at a rate of 10% per annum, payable quarterly with the first payment covering the period from the closing of the Private Placement to September 30, 2025. At the option of the holder, the principal amount of the Convertible Debentures is convertible into units (“Units”) of Fort at any time from the date of issuance and until the Maturity Date at a price equal to CAD 0.185 per Unit. Each Unit will consist of one common share of Fort (each, a “Common Share”) and one warrant (each, a “Warrant”) to purchase one Common Share (each, a “Warrant Share”) at an exercise price of CAD 0.185 per Warrant Share. Each Warrant will be exercisable for a period of 5 years from the date of issuance of the Convertible Debentures. The Private Placement represents a valuation of approximately CAD 27 million for Fort.

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