Ituran Announces Strategic Partnership with BMW Motorrad in Brazil

Provided By PR Newswire

Last update: Jun 12, 2025

BMW Motorrad brings Ituran's advanced telematics technology to motorcyclists in Brazil, significantly enhancing Ituran's total addressable market

AZOUR, Israel, June 12, 2025 /PRNewswire/ -- Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics, through its Brazilian subsidiary, and BMW Motorrad Brasil, a leader in premium motorcycle sales in Brazil, have launched a strategic partnership to offer telematics services to BMW's customers, offering rider safety, security, and connectivity. The initiative introduces a new experience for BMW Motorrad customers in Brazil, powered by Ituran's advanced technology.