INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Brands and agencies are increasingly demanding independent, accredited third-party measurement across platforms, and this accreditation underscores that IAS metrics meet rigorous standards for accuracy and transparency.

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