Grove Collaborative Taps Novi to Power Verified Product Claims Across Its Full Marketplace

Partnership signals industry shift as retailers demand verified, cross-category product data

SAN FRANCISCO, Aug. 11, 2025 /PRNewswire/ -- Grove Collaborative (NYSE: GROV), the one-stop online destination for everyday essentials that create a healthier home and planet, today announced it has partnered with Novi, the infrastructure layer for verified product claims, to bring additional third-party claim validation to the forefront of its e-commerce experience. The partnership aims to expand Grove's leadership on ingredient guidance as well as the Company's No Way Ingredients list — a commitment to keeping harsh chemicals out of the essentials you use every day — to set an even higher standard for the industry.

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