SSCP-OWNED APPLEBEE'S IN TEXAS, CALIFORNIA AND VIRGINIA ENCOURAGE GUESTS TO 'BUY A HERO A BUD' IN ANTICIPATION OF VETERANS DAY

Applebee's franchise partner expects to sell 10,000 Bud Light beers for America's veterans; all residual funds to benefit nonprofit, Folds of Honor

DALLAS, Oct. 9, 2025 /PRNewswire/ -- SSCP, an Applebee's franchisee operating in Texas, California, and Virginia, announced today that it will once again host its annual "Buy A Hero a Bud" program in partnership with Anheuser-Busch, in tandem with Applebee's national Veterans Day promotion on November 11. Beginning today and through November 10, guests at SSCP-owned Applebee's can "Buy A Hero A Bud" in advance of Veterans Day for their local military heroes. SSCP will also donate every dollar spent on Bud Light beers that goes unclaimed to the nonprofit organization, Folds of Honor, which provides scholarships to families of America's fallen or disabled military as well as families of America's first responders.

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