Cineverse Partners with The Trade Desk to Optimize Programmatic Ad Inventory through OpenPath

New Integration Simplifies Advertiser Access to Cineverse's Massive Content Library Available on C360 Ad Solution

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The Trade Desk to integrate OpenPath with Cineverse's ad tech platform, C360. The Trade Desk's OpenPath addresses a long-standing challenge in the advertising ecosystem by streamlining the advertising supply chain and offering advertisers a more efficient, transparent path to each ad impression. This direct connection ensures a faster and simpler path to Cineverse's inventory to empower advertisers to make more informed and impactful decisions.

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