Brilliant Earth Partners with Tennis Champion Madison Keys as First Athlete Brand Ambassador

SAN FRANCISCO, June 26, 2025 (GLOBE NEWSWIRE) -- Brilliant Earth today announced a new partnership with tennis superstar Madison Keys, marking the brand’s strategic entry into professional sports with its first athlete ambassador. The collaboration unites the 2025 Australian Open champion- one of tennis’s most dynamic stars- with a brand that shares her commitment to excellence, authenticity, and making a positive impact, creating a powerful alliance that will spotlight both Keys’ ongoing pursuit of Grand Slam glory and Brilliant Earth’s mission to transform the jewelry industry.

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