Tokenization Moving from Hype to Reality Across Financial Services, Broadridge Report Reveals

Enhanced security, operational efficiency, and improved transparency drive custodians to lead the charge in offering tokenized funds

NEW YORK, Oct. 27, 2025 /PRNewswire/ -- The adoption of tokenized assets shows no sign of slowing down according to global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR). Today, Broadridge released its latest whitepaper, Next-gen markets: The rise and reality of tokenization, revealing that tokenization is rapidly shifting from theory to practice across the financial services industry. Custodians lead this adoption, with two thirds (63%) already offering tokenized assets and an additional 30% preparing to offer tokenized assets within two years. Wealth managers, by contrast, have been slower to adapt.

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