ADTHEORENT HOLDINGS CO INC (ADTH)

Company Profile

AdTheorent Holding Co., Inc. engages in providing real-time bidding enabled mobile ad network services. The company is headquartered in New York City, New York and currently employs 297 full-time employees. The company went IPO on 2021-04-19. The company operates a digital media platform that focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. The company uses machine learning and advanced data science to organize, analyze, and operationalize non-sensitive data to deliver real-world value for customers. The company builds custom machine-learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression. The Company’s non-individualized attributes include publisher, content and uniform resource locator (URL), keywords, device make, device operating system and other device attributes, ad position, geographic data, weather, demographic signals, creative type, and size. The firm also offers customized vertical solutions to address the needs of advertisers in specialized industries.

Company Info

ADTHEORENT HOLDINGS CO INC

330 Hudson Street, 13Th Floor, Suite 6400

New York City NEW YORK

P: 18008041359

Employees: 297

Website: http://www.adtheorent.com