Romance Reimagined: How AI is Playing Cupid (and Catfish)

Norton uncovers AI's role in modern romance, with 60% of online daters believing their matches used AI to chat them up

TEMPE, Ariz. and PRAGUE, Feb. 4, 2025 /PRNewswire/ -- As dating platforms evolve and artificial intelligence becomes more integrated into our daily lives, people are finding both new opportunities and new threats in their pursuit of meaningful connections. A new study from Norton, a consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), uncovers how AI is reshaping online dating– helping people create personalized profiles, draft messages to their matches and even enhance photos. Three fifths (60%) of current online daters believe they've had a conversation with someone on a dating app that was written by AI, likely fueled by the growing popularity of using AI as your own personal dating coach. Nearly two-thirds (64%) of people online dating expressed interest in using AI to write pick-up lines, 63% would use AI to develop their dating profiles, and 60% are open to using AI as a dating coach.

Read more at prnewswire.com