QVC Group Launches First U.S. 24/7 Live Social Shopping Experience with TikTok Shop
Provided By PR Newswire
Last update: Apr 2, 2025
Combining QVC Group's live video and retail expertise with TikTok's audience and shopping discovery for a seamless, always-on shopping experience
WEST CHESTER, Pa., April 2, 2025 /PRNewswire/ -- QVC Group, part of QVC Group, Inc. (Nasdaq: QVCGA, QVCGB, QVCGP), today announced a strategic agreement to host 24/7 live shopping streams that feature QVC Group's brands, products, and talent on TikTok. Building on QVC Group's unmatched capabilities in live content production and discovery-driven retail, shoppers can join live shopping streams on the app at any time.
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