IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements

NEW YORK, April 14, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform. 

Read more at prnewswire.com