Sally Beauty Holdings Inc (NYSE:SBH) Reports Mixed Q1 2026 Results, Shares Dip on Cautious Outlook

Last update: Feb 9, 2026

Sally Beauty Holdings Inc (NYSE:SBH) reported financial results for its first quarter of fiscal 2026, delivering a mixed performance that has drawn a cautious response from investors in pre-market trading. The company, a leader in professional hair color distribution, met its own internal expectations for the quarter but fell slightly short of Wall Street's revenue forecast while beating on adjusted profitability.

Earnings and Revenue Versus Estimates

The company's reported figures present a nuanced picture when held against analyst consensus estimates. On the top line, sales came in just below expectations, while adjusted earnings per share showed a solid beat.

  • Revenue: Consolidated net sales for the quarter were $943.2 million, representing a modest 0.6% increase year-over-year. This figure narrowly missed the analyst estimate of approximately $949.2 million.
  • Adjusted EPS: The company reported adjusted diluted earnings per share of $0.48, a 12% increase compared to the prior year. This result surpassed the analyst estimate of $0.4666.
  • Market Reaction: Following the release, shares of Sally Beauty were trading down approximately 4.1% in pre-market activity. This suggests investor focus may be leaning toward the revenue miss and the company's conservative outlook rather than the earnings beat.

First Quarter Performance Summary

Chief Executive Officer Denise Paulonis characterized the quarter as a "strong start to fiscal 2026," highlighting progress on strategic initiatives. Key financial and operational takeaways from the press release include:

  • Flat Comparable Sales: Consolidated comparable sales were flat for the quarter, indicating stable but not growing consumer traffic.
  • Margin Expansion: The company achieved expansion in both GAAP and adjusted gross margins, with the adjusted figure rising 50 basis points to 51.3%.
  • Segment Performance: Results were mixed across the company's two divisions. The Sally Beauty Supply segment saw net sales grow 1.2%, while the Beauty Systems Group segment experienced a slight 0.2% decline. However, operating margin improved significantly in the BSG segment.
  • Strong Cash Generation: The company generated $93 million in cash flow from operations and $57 million in free cash flow. This robust liquidity was used to repay $20 million in term loan debt and repurchase $21 million worth of shares.

Updated Guidance and Analyst Expectations

Management provided updated guidance for the second quarter and reaffirmed most of its full-year outlook. A comparison with current analyst estimates reveals the company's projections are generally in line with or slightly below Wall Street's expectations.

  • Q2 2026 Outlook: Sally Beauty expects Q2 net sales between $895 million and $905 million, and adjusted EPS in the range of $0.39 to $0.42. The midpoint of the sales guidance ($900 million) is below the analyst sales estimate of $906.9 million. The EPS guidance midpoint of $0.405 is also below the analyst EPS estimate of $0.452.
  • Full-Year 2026 Outlook: The company reaffirmed its full-year sales guidance of $3.71 billion to $3.77 billion and its adjusted operating earnings forecast. The full-year adjusted EPS guidance was slightly raised at the low end, now set at $2.02 to $2.10. The sales guidance range brackets the analyst estimate of $3.777 billion, while the EPS range is centered below the analyst estimate of $2.088.

Conclusion

Sally Beauty's first quarter illustrates a company executing on cost control and profitability, evidenced by margin expansion and a double-digit increase in adjusted EPS. However, the muted top-line growth, a slight revenue miss against estimates, and a second-quarter outlook that trails analyst forecasts appear to be weighing on investor sentiment in early trading. The market's reaction suggests concerns about the company's near-term sales momentum outweigh the positive earnings surprise. The reaffirmed full-year guidance indicates management confidence in its annual targets, but the path to achieving them may involve quarters of slower growth.

For a detailed look at upcoming earnings dates and a complete history of analyst estimates, visit the Sally Beauty Holdings earnings and estimates page.

Disclaimer: This article is for informational purposes only and does not constitute financial advice, a recommendation to buy or sell any security, or an endorsement of any investment strategy. Investors should conduct their own research and consult with a qualified financial advisor before making any investment decisions.

SALLY BEAUTY HOLDINGS INC

NYSE:SBH (2/6/2026, 8:05:27 PM)

Premarket: 15.49 -0.67 (-4.15%)

16.16

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