Herc Holdings Inc (NYSE:HRI) reported financial results for the fourth quarter and full year of 2025, delivering a mixed performance against Wall Street expectations. The equipment rental giant posted a significant revenue increase, though it fell short of analyst forecasts, while its adjusted earnings per share surpassed estimates. The market's initial reaction, however, was sharply negative, with the stock trading down approximately 9.5% in pre-market activity following the release.
Earnings and Revenue Versus Estimates
The company's financial performance for the quarter presented a clear divergence between top-line and bottom-line results compared to consensus estimates.
- Revenue: Total revenues for Q4 2025 reached $1.21 billion, marking a substantial 27.1% increase from the $951 million reported in the prior-year period. Despite this strong growth, the figure came in below the analyst consensus estimate of approximately $1.26 billion.
- Earnings Per Share: On a non-GAAP basis, adjusted earnings per diluted share were $2.07. This result exceeded the analyst estimate of $1.92 per share by approximately 11%.
For the full year 2025, total revenues grew 23% to $4.38 billion. However, the company's net income on a GAAP basis was significantly impacted by costs related to its major acquisition, coming in at just $1 million, or $0.03 per diluted share. The more telling full-year adjusted net income was $239 million, or $7.61 per diluted share.
Market Reaction and Forward Guidance
The negative pre-market move suggests investor focus may be on the revenue miss and the company's outlook for the coming year. Herc Holdings provided its full-year 2026 guidance, which appears conservative relative to existing analyst projections.
- 2026 Company Guidance:
- Equipment rental revenue: $4.275 billion to $4.4 billion.
- Adjusted EBITDA: $2.0 billion to $2.1 billion.
- Analyst Estimates for 2026: Prior to the report, analysts were estimating sales (revenue) for the full year 2026 to be approximately $5.10 billion.
The company's revenue guidance midpoint of $4.34 billion is notably below the analyst sales estimate, which likely contributed to the negative market sentiment. This guidance frames 2026 as a year focused on integration and optimization rather than explosive top-line growth.
Key Takeaways from the 2025 Report
The 2025 financials were overwhelmingly shaped by the company's acquisition of H&E Equipment Services, which was completed in June 2025. CEO Larry Silber described the year as "pivotal," citing successful early integration steps including technology migration and cost synergy realization.
The financial statements reflect both the expansion and the associated costs of this strategic move:
- Scale Expansion: The average rental fleet, measured by original equipment cost (OEC), increased by 35% year-over-year in the fourth quarter. Total fleet OEC stood at approximately $9.5 billion as of December 31, 2025.
- Margin Pressure: Adjusted EBITDA margin contracted to 41.5% for the full year, down from 44.4% in 2024. The company attributed this to acquisition-related redundant costs, lower utilization of the acquired fleet ahead of optimization, and a shift in used equipment sales channels.
- Increased Leverage: To fund the acquisition, the company took on significant new debt. Net debt rose to $8.1 billion, with net leverage calculated at 3.95x adjusted EBITDA, up from 2.54x at the end of 2024. The company reported liquidity of approximately $1.9 billion.
Conclusion
Herc Holdings' fourth-quarter results underscore a company in transition. While it demonstrated an ability to beat profit expectations in a complex integration year, the revenue shortfall and a 2026 revenue outlook that trails analyst forecasts have given investors pause. The market's reaction indicates concerns about the pace of revenue synergy realization and the near-term financial burden of its leveraged growth strategy. The coming year will be critical for demonstrating that the combined entity can achieve the above-market growth and operational efficiencies management has forecasted.
For a detailed breakdown of future earnings estimates and historical performance, review the Herc Holdings earnings and estimates page.
Disclaimer: This article is for informational purposes only and does not constitute financial advice, a recommendation, or an offer to buy or sell any security. Investing carries risks, including the potential loss of principal.


