RLX Technology Inc. (NYSE:RLX) Reports Mixed Q2 2025 Results with Revenue Beat and EPS Miss

RLX Technology Inc. (NYSE: RLX) reported its unaudited financial results for the second quarter of 2025, delivering a mixed performance that has elicited a notable market response. The company, a prominent player in the global e-vapor industry, posted revenue that significantly exceeded analyst expectations but fell short on earnings per share, creating a complex narrative for investors.

The most striking figure from the earnings release is the substantial revenue beat. The company reported quarterly revenue of approximately $881.9 million, which comfortably surpassed the analyst consensus estimate of $733.7 million. This represents a strong top-line performance, suggesting robust sales and effective market penetration for its closed-system e-vapor products during the quarter. However, the bottom-line story was less straightforward. RLX reported earnings per share (EPS) of $0.144, which came in below the analyst estimate of $0.182. This discrepancy between high revenue and lower-than-expected profitability indicates that the company may be facing pressures on its margins, potentially from increased operational costs, marketing expenditures, or competitive pricing strategies.

The market's immediate reaction to this mixed report appears to be cautiously optimistic, as reflected in the pre-market trading activity. The stock was indicated at $9.375 in pre-market action, suggesting an opening move that will be closely watched by traders. This initial positive tilt, despite the EPS miss, implies that investors are placing greater weight on the impressive revenue growth and the company's ability to generate significant sales. The performance metrics over recent periods show minimal movement in the past two weeks and month, indicating that the market was in a holding pattern ahead of the earnings announcement, and this report has provided the catalyst for a new directional move.

A summary of the press release confirms that these are the unaudited results for the period ending June 30, 2025, officially announced on August 22, 2025. The release positions RLX Technology as a leading global branded e-vapor company, highlighting its activities from research and development to its extensive offline distribution network. The document serves as the primary source for these financial figures and forms the basis for the current investor analysis.

For a more detailed breakdown of these results, including historical earnings data and future analyst estimates for revenue and EPS, you can review the comprehensive data available on the RLX earnings and estimates page.

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This article is for informational purposes only and is not intended as investment advice. The analysis is based on publicly available data and should not be construed as a recommendation to buy or sell any security. Investors should conduct their own research and consult with a qualified financial advisor before making any investment decisions.