HARLEY-DAVIDSON INC (HAR.DE) Stock Fundamental Analysis
Europe - Frankfurt Stock Exchange - FRA:HAR - US4128221086 - Common Stock
23.99 EUR
-1.32 (-5.22%)
HAR gets a fundamental rating of 5 out of 10. The analysis compared the fundamentals against 29 industry peers in the Automobiles industry. Both the profitability and the financial health of HAR get a neutral evaluation. Nothing too spectacular is happening here. HAR has a valuation in line with the averages, but it does not seem to be growing.
1. Profitability
1.1 Basic Checks
- HAR had positive earnings in the past year.
- In the past year HAR had a positive cash flow from operations.
- Each year in the past 5 years HAR has been profitable.
- In the past 5 years HAR always reported a positive cash flow from operatings.
1.2 Ratios
- HAR has a Return On Assets of 2.02%. This is comparable to the rest of the industry: HAR outperforms 56.25% of its industry peers.
- The Return On Equity of HAR (7.32%) is better than 65.63% of its industry peers.
- HAR's Return On Invested Capital of 1.75% is on the low side compared to the rest of the industry. HAR is outperformed by 65.63% of its industry peers.
- Measured over the past 3 years, the Average Return On Invested Capital for HAR is in line with the industry average of 6.42%.
- The 3 year average ROIC (6.41%) for HAR is well above the current ROIC(1.75%). The reason for the recent decline needs to be investigated.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 2.02% | ||
| ROE | 7.32% | ||
| ROIC | 1.75% |
ROA(3y)5.37%
ROA(5y)4.4%
ROE(3y)20.55%
ROE(5y)17.43%
ROIC(3y)6.41%
ROIC(5y)5.73%
1.3 Margins
- HAR's Profit Margin of 5.43% is amongst the best of the industry. HAR outperforms 81.25% of its industry peers.
- HAR's Profit Margin has improved in the last couple of years.
- HAR's Operating Margin of 4.14% is on the low side compared to the rest of the industry. HAR is outperformed by 65.63% of its industry peers.
- HAR's Operating Margin has declined in the last couple of years.
- Looking at the Gross Margin, with a value of 34.04%, HAR belongs to the top of the industry, outperforming 81.25% of the companies in the same industry.
- In the last couple of years the Gross Margin of HAR has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 4.14% | ||
| PM (TTM) | 5.43% | ||
| GM | 34.04% |
OM growth 3Y-19.67%
OM growth 5Y-6.04%
PM growth 3Y-10.34%
PM growth 5Y2.13%
GM growth 3Y-0.69%
GM growth 5Y-0.54%
2. Health
2.1 Basic Checks
- HAR has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
- The number of shares outstanding for HAR has been reduced compared to 1 year ago.
- HAR has less shares outstanding than it did 5 years ago.
- The debt/assets ratio for HAR has remained at the same level compared to a year ago.
2.2 Solvency
- Based on the Altman-Z score of 1.22, we must say that HAR is in the distress zone and has some risk of bankruptcy.
- Looking at the Altman-Z score, with a value of 1.22, HAR is in line with its industry, outperforming 46.88% of the companies in the same industry.
- HAR has a debt to FCF ratio of 8.35. This is a slightly negative value and a sign of low solvency as HAR would need 8.35 years to pay back of all of its debts.
- With a decent Debt to FCF ratio value of 8.35, HAR is doing good in the industry, outperforming 71.88% of the companies in the same industry.
- A Debt/Equity ratio of 1.47 is on the high side and indicates that HAR has dependencies on debt financing.
- HAR's Debt to Equity ratio of 1.47 is on the low side compared to the rest of the industry. HAR is outperformed by 75.00% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 1.47 | ||
| Debt/FCF | 8.35 | ||
| Altman-Z | 1.22 |
ROIC/WACC0.23
WACC7.6%
2.3 Liquidity
- A Current Ratio of 1.37 indicates that HAR should not have too much problems paying its short term obligations.
- HAR has a better Current ratio (1.37) than 71.88% of its industry peers.
- HAR has a Quick Ratio of 1.20. This is a normal value and indicates that HAR is financially healthy and should not expect problems in meeting its short term obligations.
- HAR has a Quick ratio of 1.20. This is amongst the best in the industry. HAR outperforms 81.25% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.37 | ||
| Quick Ratio | 1.2 |
3. Growth
3.1 Past
- The earnings per share for HAR have decreased strongly by -60.69% in the last year.
- Measured over the past 5 years, HAR shows a small growth in Earnings Per Share. The EPS has been growing by 4.52% on average per year.
- The Revenue for HAR has decreased by -24.81% in the past year. This is quite bad
- The Revenue has been decreasing by -0.66% on average over the past years.
EPS 1Y (TTM)-60.69%
EPS 3Y-7.45%
EPS 5Y4.52%
EPS Q2Q%-46.01%
Revenue 1Y (TTM)-24.81%
Revenue growth 3Y-0.94%
Revenue growth 5Y-0.66%
Sales Q2Q%-22.63%
3.2 Future
- The Earnings Per Share is expected to grow by 11.30% on average over the next years. This is quite good.
- The Revenue is expected to decrease by -0.41% on average over the next years.
EPS Next Y23.81%
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
EPS Next 5Y11.3%
Revenue Next Year-11.31%
Revenue Next 2Y-4.02%
Revenue Next 3Y-2.77%
Revenue Next 5Y-0.41%
3.3 Evolution
- The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
4. Valuation
4.1 Price/Earnings Ratio
- A Price/Earnings ratio of 14.63 indicates a correct valuation of HAR.
- HAR's Price/Earnings ratio is a bit cheaper when compared to the industry. HAR is cheaper than 62.50% of the companies in the same industry.
- Compared to an average S&P500 Price/Earnings ratio of 27.47, HAR is valued a bit cheaper.
- HAR is valuated reasonably with a Price/Forward Earnings ratio of 10.52.
- HAR's Price/Forward Earnings is on the same level as the industry average.
- HAR is valuated cheaply when we compare the Price/Forward Earnings ratio to 24.26, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 14.63 | ||
| Fwd PE | 10.52 |
4.2 Price Multiples
- 62.50% of the companies in the same industry are cheaper than HAR, based on the Enterprise Value to EBITDA ratio.
- Based on the Price/Free Cash Flow ratio, HAR is valued cheaper than 93.75% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 4.17 | ||
| EV/EBITDA | 23.53 |
4.3 Compensation for Growth
- HAR's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
- HAR has a very decent profitability rating, which may justify a higher PE ratio.
PEG (NY)0.61
PEG (5Y)3.24
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
5. Dividend
5.1 Amount
- With a Yearly Dividend Yield of 2.55%, HAR has a reasonable but not impressive dividend return.
- Compared to an average industry Dividend Yield of 3.63, HAR has a dividend in line with its industry peers.
- Compared to an average S&P500 Dividend Yield of 1.89, HAR pays a bit more dividend than the S&P500 average.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 2.55% |
5.2 History
- The dividend of HAR decreases each year by -14.37%.
Dividend Growth(5Y)-14.37%
Div Incr Years4
Div Non Decr Years4
5.3 Sustainability
- 36.50% of the earnings are spent on dividend by HAR. This is a low number and sustainable payout ratio.
DP36.5%
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
FRA:HAR (9/25/2025, 7:00:00 PM)
23.99
-1.32 (-5.22%)
Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupAutomobiles & Components
GICS IndustryAutomobiles
Earnings (Last)07-30 2025-07-30/bmo
Earnings (Next)10-22 2025-10-22/bmo
Inst Owners93.32%
Inst Owner ChangeN/A
Ins Owners0.25%
Ins Owner ChangeN/A
Market Cap2.92B
Revenue(TTM)4.47B
Net Income(TTM)242.82M
Analysts71
Price Target25.53 (6.42%)
Short Float %N/A
Short RatioN/A
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 2.55% |
Yearly Dividend0.6
Dividend Growth(5Y)-14.37%
DP36.5%
Div Incr Years4
Div Non Decr Years4
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)13.2%
Min EPS beat(2)-8.96%
Max EPS beat(2)35.35%
EPS beat(4)2
Avg EPS beat(4)0.25%
Min EPS beat(4)-39.22%
Max EPS beat(4)35.35%
EPS beat(8)6
Avg EPS beat(8)49.94%
EPS beat(12)9
Avg EPS beat(12)70.97%
EPS beat(16)12
Avg EPS beat(16)66.85%
Revenue beat(2)0
Avg Revenue beat(2)-4.44%
Min Revenue beat(2)-6.15%
Max Revenue beat(2)-2.74%
Revenue beat(4)0
Avg Revenue beat(4)-7.37%
Min Revenue beat(4)-10.44%
Max Revenue beat(4)-2.74%
Revenue beat(8)2
Avg Revenue beat(8)-3.99%
Revenue beat(12)5
Avg Revenue beat(12)2.95%
Revenue beat(16)9
Avg Revenue beat(16)8.54%
PT rev (1m)-0.55%
PT rev (3m)-2.22%
EPS NQ rev (1m)-3.43%
EPS NQ rev (3m)73.66%
EPS NY rev (1m)0.74%
EPS NY rev (3m)57.44%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-0.49%
Revenue NY rev (1m)-0.35%
Revenue NY rev (3m)-1.63%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 14.63 | ||
| Fwd PE | 10.52 | ||
| P/S | 0.76 | ||
| P/FCF | 4.17 | ||
| P/OCF | 3.44 | ||
| P/B | 1.03 | ||
| P/tB | 1.05 | ||
| EV/EBITDA | 23.53 |
EPS(TTM)1.64
EY6.84%
EPS(NY)2.28
Fwd EY9.51%
FCF(TTM)5.76
FCFY24.01%
OCF(TTM)6.98
OCFY29.1%
SpS31.37
BVpS23.26
TBVpS22.81
PEG (NY)0.61
PEG (5Y)3.24
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 2.02% | ||
| ROE | 7.32% | ||
| ROCE | 2.24% | ||
| ROIC | 1.75% | ||
| ROICexc | 2.14% | ||
| ROICexgc | 2.16% | ||
| OM | 4.14% | ||
| PM (TTM) | 5.43% | ||
| GM | 34.04% | ||
| FCFM | 18.36% |
ROA(3y)5.37%
ROA(5y)4.4%
ROE(3y)20.55%
ROE(5y)17.43%
ROIC(3y)6.41%
ROIC(5y)5.73%
ROICexc(3y)7.68%
ROICexc(5y)7.1%
ROICexgc(3y)7.75%
ROICexgc(5y)7.17%
ROCE(3y)8.44%
ROCE(5y)7.56%
ROICexgc growth 3Y-23.42%
ROICexgc growth 5Y-7.47%
ROICexc growth 3Y-23.38%
ROICexc growth 5Y-7.45%
OM growth 3Y-19.67%
OM growth 5Y-6.04%
PM growth 3Y-10.34%
PM growth 5Y2.13%
GM growth 3Y-0.69%
GM growth 5Y-0.54%
F-Score5
Asset Turnover0.37
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 1.47 | ||
| Debt/FCF | 8.35 | ||
| Debt/EBITDA | 14 | ||
| Cap/Depr | 107.3% | ||
| Cap/Sales | 3.9% | ||
| Interest Coverage | 250 | ||
| Cash Conversion | 286.27% | ||
| Profit Quality | 338.27% | ||
| Current Ratio | 1.37 | ||
| Quick Ratio | 1.2 | ||
| Altman-Z | 1.22 |
F-Score5
WACC7.6%
ROIC/WACC0.23
Cap/Depr(3y)117.79%
Cap/Depr(5y)99.35%
Cap/Sales(3y)3.33%
Cap/Sales(5y)3.09%
Profit Quality(3y)107.15%
Profit Quality(5y)16195.2%
High Growth Momentum
Growth
EPS 1Y (TTM)-60.69%
EPS 3Y-7.45%
EPS 5Y4.52%
EPS Q2Q%-46.01%
EPS Next Y23.81%
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
EPS Next 5Y11.3%
Revenue 1Y (TTM)-24.81%
Revenue growth 3Y-0.94%
Revenue growth 5Y-0.66%
Sales Q2Q%-22.63%
Revenue Next Year-11.31%
Revenue Next 2Y-4.02%
Revenue Next 3Y-2.77%
Revenue Next 5Y-0.41%
EBIT growth 1Y-73.22%
EBIT growth 3Y-20.42%
EBIT growth 5Y-6.66%
EBIT Next Year47.42%
EBIT Next 3Y3.96%
EBIT Next 5Y9.11%
FCF growth 1Y54.51%
FCF growth 3Y0.46%
FCF growth 5Y4.77%
OCF growth 1Y39.3%
OCF growth 3Y2.92%
OCF growth 5Y4.15%
HARLEY-DAVIDSON INC / HAR.DE FAQ
What is the fundamental rating for HAR stock?
ChartMill assigns a fundamental rating of 5 / 10 to HAR.DE.
Can you provide the valuation status for HARLEY-DAVIDSON INC?
ChartMill assigns a valuation rating of 6 / 10 to HARLEY-DAVIDSON INC (HAR.DE). This can be considered as Fairly Valued.
What is the profitability of HAR stock?
HARLEY-DAVIDSON INC (HAR.DE) has a profitability rating of 6 / 10.
Can you provide the financial health for HAR stock?
The financial health rating of HARLEY-DAVIDSON INC (HAR.DE) is 4 / 10.
What is the expected EPS growth for HARLEY-DAVIDSON INC (HAR.DE) stock?
The Earnings per Share (EPS) of HARLEY-DAVIDSON INC (HAR.DE) is expected to grow by 23.81% in the next year.