HARLEY-DAVIDSON INC (HAR.DE) Fundamental Analysis & Valuation
FRA:HAR • US4128221086
Current stock price
23.99 EUR
-1.32 (-5.22%)
Last:
This HAR.DE fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.
1. HAR.DE Profitability Analysis
1.1 Basic Checks
- HAR had positive earnings in the past year.
- HAR had a positive operating cash flow in the past year.
- Each year in the past 5 years HAR has been profitable.
- HAR had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
- HAR's Return On Assets of 2.02% is in line compared to the rest of the industry. HAR outperforms 56.25% of its industry peers.
- HAR's Return On Equity of 7.32% is fine compared to the rest of the industry. HAR outperforms 65.63% of its industry peers.
- With a Return On Invested Capital value of 1.75%, HAR is not doing good in the industry: 65.63% of the companies in the same industry are doing better.
- HAR had an Average Return On Invested Capital over the past 3 years of 6.41%. This is in line with the industry average of 5.84%.
- The last Return On Invested Capital (1.75%) for HAR is well below the 3 year average (6.41%), which needs to be investigated, but indicates that HAR had better years and this may not be a problem.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 2.02% | ||
| ROE | 7.32% | ||
| ROIC | 1.75% |
ROA(3y)5.37%
ROA(5y)4.4%
ROE(3y)20.55%
ROE(5y)17.43%
ROIC(3y)6.41%
ROIC(5y)5.73%
1.3 Margins
- HAR has a Profit Margin of 5.43%. This is amongst the best in the industry. HAR outperforms 81.25% of its industry peers.
- HAR's Profit Margin has improved in the last couple of years.
- With a Operating Margin value of 4.14%, HAR is not doing good in the industry: 65.63% of the companies in the same industry are doing better.
- HAR's Operating Margin has declined in the last couple of years.
- HAR has a better Gross Margin (34.04%) than 81.25% of its industry peers.
- In the last couple of years the Gross Margin of HAR has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 4.14% | ||
| PM (TTM) | 5.43% | ||
| GM | 34.04% |
OM growth 3Y-19.67%
OM growth 5Y-6.04%
PM growth 3Y-10.34%
PM growth 5Y2.13%
GM growth 3Y-0.69%
GM growth 5Y-0.54%
2. HAR.DE Health Analysis
2.1 Basic Checks
- HAR has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
- Compared to 1 year ago, HAR has less shares outstanding
- HAR has less shares outstanding than it did 5 years ago.
- HAR has about the same debt/assets ratio as last year.
2.2 Solvency
- Based on the Altman-Z score of 1.22, we must say that HAR is in the distress zone and has some risk of bankruptcy.
- With a Altman-Z score value of 1.22, HAR perfoms like the industry average, outperforming 46.88% of the companies in the same industry.
- HAR has a debt to FCF ratio of 8.35. This is a slightly negative value and a sign of low solvency as HAR would need 8.35 years to pay back of all of its debts.
- HAR has a Debt to FCF ratio of 8.35. This is in the better half of the industry: HAR outperforms 71.88% of its industry peers.
- A Debt/Equity ratio of 1.47 is on the high side and indicates that HAR has dependencies on debt financing.
- HAR has a worse Debt to Equity ratio (1.47) than 75.00% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 1.47 | ||
| Debt/FCF | 8.35 | ||
| Altman-Z | 1.22 |
ROIC/WACC0.23
WACC7.6%
2.3 Liquidity
- HAR has a Current Ratio of 1.37. This is a normal value and indicates that HAR is financially healthy and should not expect problems in meeting its short term obligations.
- The Current ratio of HAR (1.37) is better than 71.88% of its industry peers.
- A Quick Ratio of 1.20 indicates that HAR should not have too much problems paying its short term obligations.
- With an excellent Quick ratio value of 1.20, HAR belongs to the best of the industry, outperforming 81.25% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.37 | ||
| Quick Ratio | 1.2 |
3. HAR.DE Growth Analysis
3.1 Past
- The earnings per share for HAR have decreased strongly by -60.69% in the last year.
- Measured over the past 5 years, HAR shows a small growth in Earnings Per Share. The EPS has been growing by 4.52% on average per year.
- Looking at the last year, HAR shows a very negative growth in Revenue. The Revenue has decreased by -24.81% in the last year.
- Measured over the past years, HAR shows a decrease in Revenue. The Revenue has been decreasing by -0.66% on average per year.
EPS 1Y (TTM)-60.69%
EPS 3Y-7.45%
EPS 5Y4.52%
EPS Q2Q%-46.01%
Revenue 1Y (TTM)-24.81%
Revenue growth 3Y-0.94%
Revenue growth 5Y-0.66%
Sales Q2Q%-22.63%
3.2 Future
- Based on estimates for the next years, HAR will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.30% on average per year.
- HAR is expected to show a decrease in Revenue. In the coming years, the Revenue will decrease by -0.41% yearly.
EPS Next Y23.81%
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
EPS Next 5Y11.3%
Revenue Next Year-11.31%
Revenue Next 2Y-4.02%
Revenue Next 3Y-2.77%
Revenue Next 5Y-0.41%
3.3 Evolution
- The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
4. HAR.DE Valuation Analysis
4.1 Price/Earnings Ratio
- Based on the Price/Earnings ratio of 14.63, the valuation of HAR can be described as correct.
- Compared to the rest of the industry, the Price/Earnings ratio of HAR indicates a somewhat cheap valuation: HAR is cheaper than 62.50% of the companies listed in the same industry.
- Compared to an average S&P500 Price/Earnings ratio of 24.75, HAR is valued a bit cheaper.
- Based on the Price/Forward Earnings ratio of 10.52, the valuation of HAR can be described as reasonable.
- HAR's Price/Forward Earnings ratio is in line with the industry average.
- The average S&P500 Price/Forward Earnings ratio is at 22.10. HAR is valued rather cheaply when compared to this.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 14.63 | ||
| Fwd PE | 10.52 |
4.2 Price Multiples
- HAR's Enterprise Value to EBITDA ratio is a bit more expensive when compared to the industry. HAR is more expensive than 62.50% of the companies in the same industry.
- Based on the Price/Free Cash Flow ratio, HAR is valued cheaply inside the industry as 93.75% of the companies are valued more expensively.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 4.17 | ||
| EV/EBITDA | 23.53 |
4.3 Compensation for Growth
- The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
- The decent profitability rating of HAR may justify a higher PE ratio.
PEG (NY)0.61
PEG (5Y)3.24
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
5. HAR.DE Dividend Analysis
5.1 Amount
- With a Yearly Dividend Yield of 2.55%, HAR has a reasonable but not impressive dividend return.
- Compared to an average industry Dividend Yield of 3.79, HAR has a dividend in line with its industry peers.
- HAR's Dividend Yield is a higher than the S&P500 average which is at 1.89.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 2.55% |
5.2 History
- The dividend of HAR decreases each year by -14.37%.
Dividend Growth(5Y)-14.37%
Div Incr Years4
Div Non Decr Years4
5.3 Sustainability
- HAR pays out 36.50% of its income as dividend. This is a sustainable payout ratio.
DP36.5%
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
HAR.DE Fundamentals: All Metrics, Ratios and Statistics
FRA:HAR (9/25/2025, 7:00:00 PM)
23.99
-1.32 (-5.22%)
Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupAutomobiles & Components
GICS IndustryAutomobiles
Earnings (Last)07-30 2025-07-30/bmo
Earnings (Next)10-22 2025-10-22/bmo
Inst Owners93.32%
Inst Owner ChangeN/A
Ins Owners0.25%
Ins Owner ChangeN/A
Market Cap2.92B
Revenue(TTM)4.47B
Net Income(TTM)242.82M
Analysts71
Price Target25.53 (6.42%)
Short Float %N/A
Short RatioN/A
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 2.55% |
Yearly Dividend0.6
Dividend Growth(5Y)-14.37%
DP36.5%
Div Incr Years4
Div Non Decr Years4
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)13.2%
Min EPS beat(2)-8.96%
Max EPS beat(2)35.35%
EPS beat(4)2
Avg EPS beat(4)0.25%
Min EPS beat(4)-39.22%
Max EPS beat(4)35.35%
EPS beat(8)6
Avg EPS beat(8)49.94%
EPS beat(12)9
Avg EPS beat(12)70.97%
EPS beat(16)12
Avg EPS beat(16)66.85%
Revenue beat(2)0
Avg Revenue beat(2)-4.44%
Min Revenue beat(2)-6.15%
Max Revenue beat(2)-2.74%
Revenue beat(4)0
Avg Revenue beat(4)-7.37%
Min Revenue beat(4)-10.44%
Max Revenue beat(4)-2.74%
Revenue beat(8)2
Avg Revenue beat(8)-3.99%
Revenue beat(12)5
Avg Revenue beat(12)2.95%
Revenue beat(16)9
Avg Revenue beat(16)8.54%
PT rev (1m)-0.55%
PT rev (3m)-2.22%
EPS NQ rev (1m)-3.43%
EPS NQ rev (3m)73.66%
EPS NY rev (1m)0.74%
EPS NY rev (3m)57.44%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-0.49%
Revenue NY rev (1m)-0.35%
Revenue NY rev (3m)-1.63%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 14.63 | ||
| Fwd PE | 10.52 | ||
| P/S | 0.76 | ||
| P/FCF | 4.17 | ||
| P/OCF | 3.44 | ||
| P/B | 1.03 | ||
| P/tB | 1.05 | ||
| EV/EBITDA | 23.53 |
EPS(TTM)1.64
EY6.84%
EPS(NY)2.28
Fwd EY9.51%
FCF(TTM)5.76
FCFY24.01%
OCF(TTM)6.98
OCFY29.1%
SpS31.37
BVpS23.26
TBVpS22.81
PEG (NY)0.61
PEG (5Y)3.24
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 2.02% | ||
| ROE | 7.32% | ||
| ROCE | 2.24% | ||
| ROIC | 1.75% | ||
| ROICexc | 2.14% | ||
| ROICexgc | 2.16% | ||
| OM | 4.14% | ||
| PM (TTM) | 5.43% | ||
| GM | 34.04% | ||
| FCFM | 18.36% |
ROA(3y)5.37%
ROA(5y)4.4%
ROE(3y)20.55%
ROE(5y)17.43%
ROIC(3y)6.41%
ROIC(5y)5.73%
ROICexc(3y)7.68%
ROICexc(5y)7.1%
ROICexgc(3y)7.75%
ROICexgc(5y)7.17%
ROCE(3y)8.44%
ROCE(5y)7.56%
ROICexgc growth 3Y-23.42%
ROICexgc growth 5Y-7.47%
ROICexc growth 3Y-23.38%
ROICexc growth 5Y-7.45%
OM growth 3Y-19.67%
OM growth 5Y-6.04%
PM growth 3Y-10.34%
PM growth 5Y2.13%
GM growth 3Y-0.69%
GM growth 5Y-0.54%
F-Score5
Asset Turnover0.37
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 1.47 | ||
| Debt/FCF | 8.35 | ||
| Debt/EBITDA | 14 | ||
| Cap/Depr | 107.3% | ||
| Cap/Sales | 3.9% | ||
| Interest Coverage | 250 | ||
| Cash Conversion | 286.27% | ||
| Profit Quality | 338.27% | ||
| Current Ratio | 1.37 | ||
| Quick Ratio | 1.2 | ||
| Altman-Z | 1.22 |
F-Score5
WACC7.6%
ROIC/WACC0.23
Cap/Depr(3y)117.79%
Cap/Depr(5y)99.35%
Cap/Sales(3y)3.33%
Cap/Sales(5y)3.09%
Profit Quality(3y)107.15%
Profit Quality(5y)16195.2%
High Growth Momentum
Growth
EPS 1Y (TTM)-60.69%
EPS 3Y-7.45%
EPS 5Y4.52%
EPS Q2Q%-46.01%
EPS Next Y23.81%
EPS Next 2Y-10.36%
EPS Next 3Y1.86%
EPS Next 5Y11.3%
Revenue 1Y (TTM)-24.81%
Revenue growth 3Y-0.94%
Revenue growth 5Y-0.66%
Sales Q2Q%-22.63%
Revenue Next Year-11.31%
Revenue Next 2Y-4.02%
Revenue Next 3Y-2.77%
Revenue Next 5Y-0.41%
EBIT growth 1Y-73.22%
EBIT growth 3Y-20.42%
EBIT growth 5Y-6.66%
EBIT Next Year47.42%
EBIT Next 3Y3.96%
EBIT Next 5Y9.11%
FCF growth 1Y54.51%
FCF growth 3Y0.46%
FCF growth 5Y4.77%
OCF growth 1Y39.3%
OCF growth 3Y2.92%
OCF growth 5Y4.15%
HARLEY-DAVIDSON INC / HAR.DE Fundamental Analysis FAQ
What is the fundamental rating for HAR stock?
ChartMill assigns a fundamental rating of 5 / 10 to HAR.DE.
Can you provide the valuation status for HARLEY-DAVIDSON INC?
ChartMill assigns a valuation rating of 6 / 10 to HARLEY-DAVIDSON INC (HAR.DE). This can be considered as Fairly Valued.
What is the profitability of HAR stock?
HARLEY-DAVIDSON INC (HAR.DE) has a profitability rating of 6 / 10.
Can you provide the financial health for HAR stock?
The financial health rating of HARLEY-DAVIDSON INC (HAR.DE) is 4 / 10.
What is the expected EPS growth for HARLEY-DAVIDSON INC (HAR.DE) stock?
The Earnings per Share (EPS) of HARLEY-DAVIDSON INC (HAR.DE) is expected to grow by 23.81% in the next year.