HARLEY-DAVIDSON INC (HAR.DE) Stock Price & Overview
FRA:HAR • US4128221086
Current stock price
The current stock price of HAR.DE is 23.99 EUR. Today HAR.DE is down by -5.22%. In the past month the price increased by 10.76%. In the past year, price decreased by -26.05%.
HAR.DE Key Statistics
- Market Cap
- 2.916B
- P/E
- 14.63
- Fwd P/E
- 10.52
- EPS (TTM)
- 1.64
- Dividend Yield
- 2.55%
HAR.DE Stock Performance
HAR.DE Stock Chart
HAR.DE Technical Analysis
ChartMill assigns a technical rating of 5 / 10 to HAR.DE. When comparing the yearly performance of all stocks, HAR.DE is a bad performer in the overall market: 86.03% of all stocks are doing better.
HAR.DE Fundamental Analysis
ChartMill assigns a fundamental rating of 5 / 10 to HAR.DE. Both the profitability and the financial health of HAR.DE get a neutral evaluation. Nothing too spectacular is happening here.
HAR.DE Earnings
On July 30, 2025 HAR.DE reported an EPS of 0.88 and a revenue of 1.04B. The company missed EPS expectations (-8.96% surprise) and missed revenue expectations (-6.15% surprise).
HAR.DE Forecast & Estimates
20 analysts have analysed HAR.DE and the average price target is 25.53 EUR. This implies a price increase of 6.4% is expected in the next year compared to the current price of 23.99.
For the next year, analysts expect an EPS growth of 23.81% and a revenue growth -11.31% for HAR.DE
HAR.DE Groups
Sector & Classification
HAR.DE Financial Highlights
Over the last trailing twelve months HAR.DE reported a non-GAAP Earnings per Share(EPS) of 1.64. The EPS decreased by -60.69% compared to the year before.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PM (TTM) | 5.43% | ||
| ROA | 2.02% | ||
| ROE | 7.32% | ||
| Debt/Equity | 1.47 |
HAR.DE Ownership
HAR.DE Competitors/Peers
| Symbol | Company Name | Technical Rating | Fundamental Rating | FPE | Market Cap |
|---|---|---|---|---|---|
| PIA | PIAGGIO & C. S.P.A. | 6.73 | 520.597M | ||
| IMS | IMMSI SPA | N/A | 160.219M |
Related stock screener links
View all stocks in the Motorcycle Manufacturers Industry | View all stocks in the Consumer Discretionary Sector | View all stocks on the Frankfurt Stock Exchange Exchange | Find stocks with similar TA and Setup ratings on the European exchanges | Find stocks with similar Fundamental rating on the European exchanges | Find the competitors with the best technical ratings on the European exchanges | Find the competitors with the best fundamentals on the European exchanges | Find the competitors with the best valuation on the European exchanges | Find the competitors with the best dividend on the European exchanges | Find the competitors with the best analyst ratings on the European exchanges
About HAR.DE
Company Profile
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Company Info
IPO: 1987-07-01
HARLEY-DAVIDSON INC
3700 W Juneau Ave
Milwaukee WISCONSIN US
Employees: 5900
Phone: 14143438553
HARLEY-DAVIDSON INC / HAR.DE FAQ
What does HAR do?
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Can you provide the latest stock price for HARLEY-DAVIDSON INC?
The current stock price of HAR.DE is 23.99 EUR. The price decreased by -5.22% in the last trading session.
Does HAR stock pay dividends?
HARLEY-DAVIDSON INC (HAR.DE) has a dividend yield of 2.55%. The yearly dividend amount is currently 0.6.
What is the ChartMill technical and fundamental rating of HAR stock?
HAR.DE has a ChartMill Technical rating of 5 out of 10 and a ChartMill Fundamental rating of 5 out of 10.
How is the valuation of HARLEY-DAVIDSON INC (HAR.DE) based on its PE ratio?
The PE ratio for HARLEY-DAVIDSON INC (HAR.DE) is 14.63. This is based on the reported non-GAAP earnings per share of 1.64 and the current share price of 23.99 EUR.
What is the expected growth for HAR stock?
The Revenue of HARLEY-DAVIDSON INC (HAR.DE) is expected to decline by -11.31% in the next year. Check the estimates tab for more information on the EPS, Sales, EBIT and EBITDA future analyst estimates.