TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns

CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) -- With consumer credit originations expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization—even as consumers increasingly expect tailored experiences.