ChartMill assigns a Buy % Consensus number of 78% to ROKU. The Buy consensus is the weighted average rating of the current analysts ratings.
| Date | Firm | Action | Rating |
|---|---|---|---|
| 2025-12-04 | Guggenheim | Maintains | Buy -> Buy |
| 2025-12-02 | Citizens | Reiterate | Market Outperform -> Market Outperform |
| 2025-11-03 | UBS | Maintains | Neutral -> Neutral |
| 2025-11-03 | Piper Sandler | Upgrade | Neutral -> Overweight |
| 2025-10-31 | Rosenblatt | Maintains | Neutral -> Neutral |
| 2025-10-31 | Wells Fargo | Maintains | Overweight -> Overweight |
| 2025-10-31 | Evercore ISI Group | Maintains | In-Line -> In-Line |
| 2025-10-31 | JP Morgan | Maintains | Overweight -> Overweight |
| 2025-10-02 | JMP Securities | Reiterate | Market Outperform -> Market Outperform |
| 2025-10-01 | Needham | Reiterate | Buy -> Buy |
| 2025-09-18 | Citigroup | Maintains | Neutral -> Neutral |
| 2025-09-08 | JMP Securities | Maintains | Market Outperform -> Market Outperform |
| 2025-09-02 | JMP Securities | Reiterate | Market Outperform -> Market Outperform |
| 2025-08-25 | JMP Securities | Reiterate | Market Outperform -> Market Outperform |
| 2025-08-01 | Guggenheim | Maintains | Buy -> Buy |
| 2025-08-01 | UBS | Maintains | Neutral -> Neutral |
| 2025-08-01 | Needham | Maintains | Buy -> Buy |
| 2025-08-01 | Keybanc | Maintains | Overweight -> Overweight |
| 2025-08-01 | Rosenblatt | Maintains | Neutral -> Neutral |
| 2025-08-01 | Susquehanna | Maintains | Positive -> Positive |
| 2025-08-01 | Wedbush | Maintains | Outperform -> Outperform |
| 2025-08-01 | Wells Fargo | Maintains | Overweight -> Overweight |
| 2025-08-01 | JP Morgan | Maintains | Overweight -> Overweight |
| 2025-07-24 | Needham | Reiterate | Buy -> Buy |
| 2025-07-21 | JMP Securities | Maintains | Market Outperform -> Market Outperform |
| 2025-07-18 | JP Morgan | Maintains | Overweight -> Overweight |
| 2025-07-10 | Keybanc | Upgrade | Sector Weight -> Overweight |
| 2025-07-10 | Piper Sandler | Maintains | Neutral -> Neutral |
| 2025-07-09 | Needham | Maintains | Buy -> Buy |
| 2025-07-03 | B of A Securities | Maintains | Buy -> Buy |
38 analysts have analysed ROKU and the average price target is 113.74 USD. This implies a price increase of 13.64% is expected in the next year compared to the current price of 100.09.
The consensus rating for ROKU INC (ROKU) is 77.8947 / 100 . This indicates that analysts generally have a positive outlook on the stock.