The AI Revolution in Selfcare: Fresha Reports 1 in 4 Bookings Driven by Google Gemini and AI Agents as Marketplace ROI Hits 9x

LONDON, Feb. 23, 2026 /PRNewswire/ -- Fresha, the world's most trusted and leading all-in-one booking, payments, and business management platform for beauty, wellness, and selfcare professionals, today announced a landmark shift in consumer behavior as Large Language Models (LLMs) and generative AI become primary drivers for local service discovery. With a massive global footprint processing over 30 million appointments per month valued at more than $1.5 billion, Fresha reports that bookings referred directly from AI solutions such as Google Gemini, ChatGPT, and Claude are growing at a staggering rate of 50% month-on-month. This data confirms that Fresha has evolved beyond a traditional SaaS tool to become the essential embedded booking infrastructure for the global beauty and wellness economy, integrating its massive marketplace data with the world's most advanced AI ecosystems to capture high-intent demand at the exact moment of consumer decision-making.