Equifax Market Pulse Index Remains Steady But Highlights Growing Financial Divergence Among Consumers

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Fourth Quarter 2025 Market Pulse Index Reveals Three Distinct Groups of Financial Risk

ATLANTA, April 7, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX) today released its fourth quarter 2025 Market Pulse Index, which held steady at 61.6 signaling a period of stabilization of overall U.S. consumer financial health. Despite this Index remaining stable, underlying data indicates a widening K-shaped divide across consumer segments and among generations. While 10% of the population is experiencing high credit and financial growth, 20% are feeling the weight of debt and limited savings, and many of those in the middle are at a threshold between financial stability and strain.

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