Marriott Vacations Worldwide (NYSE:VAC) Surges 10% After Q4 Earnings Beat and Upbeat 2026 Guidance

By Mill Chart - Last update: Feb 26, 2026

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Marriott Vacations Worldwide (NYSE:VAC) delivered a fourth-quarter financial performance that surpassed Wall Street's expectations on the top and bottom lines, a result that has been met with a significant positive reaction in after-hours trading.

Earnings Snapshot: Beating Estimates

The vacation ownership and exchange company reported revenue of $1.32 billion for the quarter ended December 31, 2025. This figure came in above the analyst consensus estimate of approximately $1.31 billion. More notably, the company's adjusted earnings per share (EPS) of $1.86 comfortably exceeded the market's forecast of $1.59.

The key quarterly figures compared to expectations are:

  • Reported Revenue: $1.32 billion
    • Vs. Analyst Estimate: ~$1.31 billion
  • Adjusted EPS: $1.86
    • Vs. Analyst Estimate: $1.59

For the full 2025 fiscal year, the company reported adjusted EPS of $7.16, up from $6.72 in the prior year, and adjusted EBITDA of $751 million.

Market Reaction and Strategic Reset

The market's immediate response to the earnings beat has been strongly positive. In after-hours trading following the report, Marriott Vacations' stock surged approximately 10%. This sharp move suggests investors are focusing on the underlying profitability that exceeded forecasts, looking past significant one-time charges that impacted the GAAP results.

The GAAP figures for the quarter were heavily affected by a strategic review and restructuring effort. The company recorded a substantial $546 million non-cash impairment charge, leading to a reported net loss of $431 million, or $12.43 per share. This charge included write-downs related to future development phases it no longer plans to build, assets identified for sale, and goodwill from a previous acquisition.

CEO Matt Avril stated the company is "moving with urgency" and making "required difficult decisions to strengthen the long-term trajectory of the business." The recent appointment of a new President and COO is expected to accelerate operational focus.

Segment Performance and 2026 Outlook

A closer look at the quarter reveals a mixed performance across business segments. The core Vacation Ownership segment saw a 4% year-over-year decline in contract sales to $458 million, driven by a 3% drop in sales tours. However, segment Adjusted EBITDA margin improved by 70 basis points to 27.9%. The Exchange & Third-Party Management segment reported a 13% decline in Adjusted EBITDA.

Looking ahead, management provided full-year 2026 guidance that appears cautiously optimistic relative to current analyst models.

Company 2026 Guidance vs. Analyst Estimates:

  • Contract Sales: Guided range of $1.745B to $1.815B.
    • Analyst Sales Estimate for FY2026: ~$5.149B (Note: "Sales" estimate may not be directly comparable to "Contract Sales" guidance).
  • Adjusted EPS: Guided range of $7.05 to $7.80.
    • Analyst EPS Estimate for FY2026: ~$6.76.
  • Adjusted EBITDA: Guided range of $755M to $780M.

The midpoint of the company's EPS guidance range ($7.43) sits above the current analyst consensus, suggesting management's confidence in its restructuring and cost-discipline plans for the coming year.

Balance Sheet and Capital Allocation

The company ended the quarter with $1.4 billion in liquidity. During the quarter, it completed a $470 million securitization of vacation ownership notes. Subsequently, in January 2026, it used available cash to repay $575 million of maturing convertible debt. For the full year 2025, Marriott Vacations returned $171 million to shareholders through dividends and share repurchases.

Conclusion

Marriott Vacations Worldwide's fourth-quarter results present a tale of two narratives: a robust underlying operational beat on profitability and a decisive strategic reset marked by significant impairment charges. The market's positive after-hours reaction indicates investors are rewarding the earnings outperformance and the company's clear plan to improve profitability and cash flow generation. The 2026 guidance, particularly on EPS, sets a target that exceeds current street expectations, framing the coming year as one of transition and focused execution.

For a detailed look at Marriott Vacations' historical earnings and future estimates, you can review the data here.

Disclaimer: This article is for informational purposes only and does not constitute financial advice, a recommendation, or an offer to buy or sell any securities. Investing carries risks, including the potential loss of principal.

MARRIOTT VACATIONS WORLD

NYSE:VAC (2/27/2026, 8:04:00 PM)

After market: 65.01 0 (0%)

65.01

-2.65 (-3.92%)



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