This interactive platform simplifies multi-city travel planning and highlights more than 200 BWH® Hotels properties near soccer matches
PHOENIX, Jan. 29, 2026 /PRNewswire/ -- Best Western Hotels & Resorts, the globally recognized hospitality brand within the BWH Hotels portfolio, and the world's largest travel guidance platform, Tripadvisor, today announce the launch of their new "Go for the Goal" platform, an innovative AI-powered trip planning experience designed to help soccer fans plan multi-city travel itineraries ahead of the world's biggest international soccer tournament in Summer 2026.
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