Iconic charitable organization 'levels up' its mission with Gen Z and Gen Alpha
ALEXANDRIA, Va., Feb. 20, 2026 /PRNewswire/ -- The Salvation Army is introducing its thrift brand to a new generation with the launch of "Thrift Score," the world's first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches on Feb. 19 and invites players to explore thrift-inspired digital finds for their in-game avatars.
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