Campaign showcases how Gatorade's latest hydration innovation fuels every body in motion
CHICAGO, March 4, 2026 /PRNewswire/ -- Gatorade today launches Gatorade Lower Sugar, ushering in a new era of science-backed hydration. With no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher, it's now available nationwide for the 150 million Americans who experience the effects of mild to moderate dehydration weekly*. Scientifically formulated with Gatorade's #1 proven electrolyte blend, Gatorade Lower Sugar hydrates better than water and is available in four flavors: Fruit Punch, Lemonade, Glacier Cherry and – back by popular demand – Rain Berry.
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