Dollar General Welcomes Celebrity Brands, Adding Style and Value to Every Home

Dollar General (NYSE: DG) is elevating home style with the introduction of celebrity and name-brand products. The revamped ‘Home Valley’ section will feature collections from renowned celebrities, designers and brands, including Kathy Ireland, Betseyville®, Beverly Hills Polo Club®, and Simply Belle by Simply Southern®.

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Launching this summer in DG's more than 20,000 stores, ki by kathy ireland® offers a grandmillennial style collection of a dozen bedding and home items including waffle, jacquard, printed and faux fur throws, ribbed and jacquard blankets, comforter sets, quilts and sheets. Affordably priced, throws start at $12, sheet sets at $15 and 3-piece comforter sets at $35. An additional collection from the “super model turned super mogul” is planned for this fall.

“Our brand philosophy of empowered living combines human rights advocacy with the support of millions of women and families who embrace our designs and products. With a shared commitment of serving the underserved, we are delighted to partner with Dollar General to offer affordable luxuries that will make a house truly feel like a home,” said Kathy Ireland, chair and CEO of kathy ireland® brands.

Joining the celebrity collection are Betseyville® seasonal throws and Beverly Hills Polo Club® sheets. The product selection is designed to appeal to shoppers seeking quality items at affordable prices from recognizable national brands through a treasure hunt experience.

“Dollar General is committed to offering our customers a constant flow of exciting industry brands that amplify the surprise element of our non-consumable initiative,” said Johanna Blankush, senior vice president, general merchandising manager at Dollar General. “We are dedicated to delivering exceptional value to our customers while staying on top of the latest trends.”

DG’s ‘Home Valley’ will include hydration items from Simply Belle by Simply Southern®, Hydraflow®, and Manna® Hydration as well as Farberware® flatware.

Discover ways to refresh your space by browsing Dollar General’s bed, bath, kitchen, dining and home décor collections here.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 2, 2025, the Company’s 20,582 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

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