HARTFORD, Conn., Feb. 5, 2026 /PRNewswire/ -- Aetna®, a CVS Health® company (NYSE: CVS) today announces the introduction of an industry leading, fully-digital benefits onboarding experience for four million members during the 2026 welcome season. This technology-enabled offering provides easier navigation and self-service for members by leveraging digital and Rich Communication Services ["RCS"] enabled text messaging channels to access the information, resources and support they need at the start of the plan year.
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Aetna Launches Simplified, Digital-first, Benefits Onboarding Experience for Members in 2026
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