WWE® AND SEAGRAM'S ESCAPES SPIKED™ LAUNCH FIRST-EVER CO-BRANDED PRODUCT

Provided By PR Newswire

Last update: May 28, 2025

Multi-Year Partnership Includes Integrations Within WWE Premium Live Events Such As Money In The Bank^®, SummerSlam^® and Survivor Series^®

ROCHESTER, N.Y., May 28, 2025 /PRNewswire/ -- WWE, part of TKO Group Holdings (NYSE: TKO), and Seagram's Escapes, known for great tasting flavored malt beverages, today announced a new, multi-year partnership highlighted by the launch of their first-ever co-branded product of Seagram's Escapes Spiked. This marks WWE's first-ever licensed ready-to-drink product.