Social Media Overtakes Traditional Channels for Holiday Shopping Inspiration

CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of social media management and analytics software, reveals that social media is a leading hub for shopping, customer care, and product discovery around peak retail season. The Q4 2025 Pulse Survey highlights how authentic, human-driven content and customer care outperform automation, offering brands clear strategies to capture revenue as we enter the peak of the gift-giving season.

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