'Tis the Season: 74% of Consumers Say In-Person Shopping is the Best Way to Spark Holiday Spirit

Research By Quad and The Harris Poll Reveals That Shoppers Seek Tactile Experiences to Capture the Magic of the Holidays

SUSSEX, Wis., Oct. 30, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll today announced the results of research detailing overwhelming consumer preference for in-person shopping and physical retail experiences during the holidays. The new survey of more than 2,000 Americans explores how high-touch shopping experiences and the joy of real-world discovery shape end-of-year gift-giving, from the delight of finding novel ideas in a store to the pleasure of paging through a holiday catalog.

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