Wolverine Puts Boots on the Ground in "Landman" for a New Partnership with Paramount+'s Blockbuster Hit

The iconic work boot brand joins "Landman" to celebrate the grit, innovation and resilience of America's modern workforce

ROCKFORD, Mich., Nov. 6, 2025 /PRNewswire/ -- Today, Wolverine, America's leading work boot brand, announced a multi-channel partnership with "Landman," the hit drama co-created by Taylor Sheridan on Paramount+, ahead of the highly anticipated second season, premiering November 16th. As the show's exclusive work boot partner, Wolverine will bring its innovation and heritage to the show, paying homage to the modern day tales of West Texas boomtowns. With a fully integrated marketing campaign, Wolverine will engage audiences who don't just understand grit, they live it every day, in every step, on and off the job.

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