Brigit Zimmerman Named Chief Executive Officer of Priceline

Current Chief Executive Officer, Brett Keller, to Retire from Priceline

NORWALK, Conn., Nov. 12, 2025 /PRNewswire/ -- Booking Holdings, the world's leading provider of online travel and related services, and parent company of consumer-facing brands including Booking.com, Priceline, Agoda, KAYAK and OpenTable, today announced that Brigit Zimmerman has been named Chief Executive Officer of Priceline effective January 1, 2026.

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